## Zendesk AI FOR IGAMING & BETTING

# Raise the game with iGaming & Betting AI support

From peak surges to VIP care, Zendesk delivers fast, compliant, and personalized iGaming support – with AI automating 80%+ of inquiries and freeing agents to focus on winning experiences.

## How Zendesk AI powers iGaming & Betting

### Stay in the game during peak play

Sports finals, big jackpots, or promotions often trigger ticket spikes. Zendesk scales with demand in every language so players get instant help without ever leaving the game – even when volumes surge.

### Deliver VIP care driving loyalty

High-value players expect more. Zendesk empowers teams to deliver white-glove service across every channel, ensuring VIPs get fast, personalized responses that keep them coming back.

### Handle compliance with ease

Stay ahead of Responsible Gambling, KYC, and fraud checks with automated workflows built for regulated markets. Keep every interaction secure, traceable, and audit-ready.

## Automate over 80% of iGaming & Betting queries

With Zendesk AI agents, iGaming & Betting operators can automate 80% of queries – scaling instantly, staying compliant, and delivering support that keeps players coming back for more.

## Make every iGaming agent a top performer

With Zendesk Copilot, your team works faster and smarter. From auto-suggested replies to instant ticket summaries, it’s the iGaming support tool that helps agents deliver consistent experiences across every language and channel.

## Trusted by iGaming & Betting leaders globally

### 45%  
chats handled by the AI agent

### 24/7  
support

> “Chat automation led to better, faster support, and even more options for customers to self-serve.”  
> —Urs Klingler, Customer Service Manager at Jackpots

### 74%  
faster first response time

### 63%  
faster resolutions

> “We’re resolving customer issues faster than ever before and over 35% of requests are automated completely. Romanian is a complex language and Zendesk AI agents is the only AI provider we found that could support it at native fluency.”  
> —Customer Service Lead at Superbet

### 71%  
increase in top agent quality

### ~13,500  
less contacts per month

> “We’ve got loyal customers who have been visiting our sites daily for 9 or 10 years. You’ve got to look after those people. In a crowded marketplace offering largely the same games and tools, one thing that can differentiate you is customer service.”  
> —Matthew Litherland, Director of Service Delivery at Bally's

### ~45%  
AI automation rate for chat

### 12.5%  
increase in CSAT

> “The Zendesk AI agent helped us break the seasonal peaks. Last winter, for the first time, our first-response and resolution times stayed constant.”  
> —Raphael Grossenbacher, Head of Customer Support at Swiss Casinos

## Secure iGaming & Betting data with Zendesk

Turn compliance into your competitive advantage. With Zendesk Advanced Data Privacy and Protection, iGaming & Betting operators gain full control of player data to ensure compliance, enhance security, and build trust.

## The future of play: iGaming & Betting Industry Report

Discover the future of iGaming & Betting – and uncover practical strategies on AI, payments, compliance, and player-first approaches that drive loyalty and growth.